Archive
Online Video Packs a Powerful Punch
Tuesday, March 12th, 2013Video is a powerful medium; it gives you the ability to communicate in ways that are just not possible with the written word alone. Video offers a multi-sensory experience, combining sight, sound, color, and music along with digital animation and graphics. And marketers are discovering that there is no better way to educate, motivate or… Read More »
TSRI/TechTarget Alliance Producing Stellar Results for Partners
Tuesday, March 12th, 2013In 2010, TSRI and TechTarget – a leading online media company that connects technology companies with high-level decision-makers through a network of 100+ highly respected informational websites – entered into an alliance to offer a turn-key event sponsorship program for channel partners. This “event in a box” concept includes sponsorship at one of TechTarget’s invitation-only… Read More »
“Tune Us In” MDF Survey… Help US Help YOU
Tuesday, March 12th, 2013Do you know how many marketing subsidy dollars you leave on the table each year? Industry studies show that as much as 40% – 65% of marketing development funds (MDF) provided by original equipment manufacturers (OEMs) go untapped by channel partners. The reasons vary from not having enough time to understand the parameters of a… Read More »
TrackonIT®: New Feature to Better “Close the Loop” on Leads
Tuesday, March 12th, 2013TSRI is not the kind of company that is content resting on its laurels. Instead, we continually try to come up with new innovative sales and marketing solutions, and ways to enhance our clients’ experience and satisfaction with our services. We’ve recently made an enhancement to TrackonIT®, our cloud-based lead management system, which collects and… Read More »
TSRI Helps to “Transform” Sales Team
Monday, July 30th, 2012“TSRI has been a valuable resource to the training and function of our sales team. For our new hires we had a scant training agenda but TSRI has helped to put meat on the bones and fill out a more robust process of getting new hires quickly performing to a higher level. Their level of… Read More »
Sales Training: “Laying Down the Tracks” for More Successful Results
Monday, July 30th, 2012Even the strongest locomotive cannot reach its destination without a track to run on. And likewise, the most natural sales person can rarely succeed without an established and consistently executed sales process. Taking it one step further, a sales team that is not following the same procedures and “speaking the same language” when it comes… Read More »
How Good is Your Market Intelligence?
Monday, July 30th, 2012It’s a well-known fact: The cornerstone of any successful demand generation campaign is a strong prospect list. So you would assume that companies would pay great attention to ensuring that their lists were continuously updated and as accurate as possible. But here’s a dirty little secret: most companies spend little to no time proactively validating… Read More »
VARStreet/TSRI Joins Forces to Bring You Online Quoting, Ordering and E-Commerce
Monday, May 14th, 2012TSRI has teamed up with VARStreet to make it easier and more profitable for partners to quote and sell technology products online. The VARStreet platform is widely regarded as the most powerful and comprehensive suite of hosted e-commerce automation tools for VARs, MSPs and other IT solutions providers on the market. In 2011, nearly $1… Read More »
Welcome Larry Holzenthaler: An Industry Veteran joins the TSRI Team
Monday, May 14th, 2012TSRI is very pleased to welcome Larry Holzenthaler to our team as Director of Business Development. He will be responsible for increasing strategic alliances with channel partners and vendors, as well as developing new client relationships. Larry’s professional credentials include over 30 years of success in the technology channel. As former Senior Vice President of… Read More »
NYC Seminar Series Hits a Home Run
Monday, May 14th, 2012Brick and mortar events have become less commonplace as webinars and live simulcasts have increased in popularity. But nothing beats the ability to be face-to-face with your prime prospects and “break bread” while you present your company’s unique programs and solutions. NYC-based technology reseller, brightstack (with a small “b”) decided that a lunch and learn… Read More »