Archive
VARStreet/TSRI Joins Forces to Bring You Online Quoting, Ordering and E-Commerce
Monday, May 14th, 2012TSRI has teamed up with VARStreet to make it easier and more profitable for partners to quote and sell technology products online. The VARStreet platform is widely regarded as the most powerful and comprehensive suite of hosted e-commerce automation tools for VARs, MSPs and other IT solutions providers on the market. In 2011, nearly $1… Read More »
Welcome Larry Holzenthaler: An Industry Veteran joins the TSRI Team
Monday, May 14th, 2012TSRI is very pleased to welcome Larry Holzenthaler to our team as Director of Business Development. He will be responsible for increasing strategic alliances with channel partners and vendors, as well as developing new client relationships. Larry’s professional credentials include over 30 years of success in the technology channel. As former Senior Vice President of… Read More »
NYC Seminar Series Hits a Home Run
Monday, May 14th, 2012Brick and mortar events have become less commonplace as webinars and live simulcasts have increased in popularity. But nothing beats the ability to be face-to-face with your prime prospects and “break bread” while you present your company’s unique programs and solutions. NYC-based technology reseller, brightstack (with a small “b”) decided that a lunch and learn… Read More »
Introducing TechTorch®: TSRI’s Total Outsource Marketing Solution
Wednesday, January 25th, 2012Introducing TechTorch®: TSRI’s Total Outsource Marketing Solution There comes a point in a small to mid-sized company’s maturation and growth when the need for a more sophisticated approach to marketing is realized. That realization often takes shape in the following questions: How do I allocate my marketing budget to satisfy both long-term as well as… Read More »
TSRI Webinar: Clean up Your Data….. It’s the Lifeblood of your New Business Efforts
Wednesday, January 25th, 2012The start of a new year signals a time of renewal and rebirth. And with that often comes the impulse to clean up and organize in order to make a fresh start. In fact, January has been named “National Clean-up Your Computer Month” and online articles abound on the subject. These include the pure literal… Read More »
FOCUS ROI: TechTarget/TSRI Alliance Creates Powerful New Lead Generation Programs
Wednesday, January 25th, 2012“Synergy” is defined as the interaction of two or more forces that creates a combined effect that is greater than the sum of its parts. The Focus ROI Lead Management Program is a perfect illustration of that principle. Created as a joint venture between TechTarget – an award-winning integrated media company – and TSRI –… Read More »
Does your Website Generate Income? – SEO Can Make It Happen
Thursday, June 23rd, 2011By Rick Meares TSRI Co-Managing Partner Congratulations – your company has a website. But does that website really contribute to your bottom line? When a potential customer searches on the internet for what you offer, does your website show up on the first page of the search results or is it buried on the 100th… Read More »
TSRI Creates Arsenal of Complementary Marketing Tools for California IT Provider
Thursday, June 23rd, 2011Headquartered in Campbell, California, in the heart of Silicon Valley, Aplena Technology Solutions addresses IT needs for customers primarily throughout the Golden State and, most recently, into Colorado. TSRI designed a trio of marketing material for Aplena, chiefly coordinating with Aplena’s Director of Professional Services, Steve Cook. When we asked him to tell us what… Read More »
What Do Your Customers REALLY Think?
Wednesday, April 6th, 2011(And How Could That Knowledge Improve Your Business?) No matter what your business, customer satisfaction is the “pulse” that signals the overall “health” of your company. Think about all the effort that is spent trying to improve or enhance your customers’ experience and perception of your company. After all, that’s what successful companies do, not… Read More »
Need Appointments? Hit “Accelerator!”
Monday, February 21st, 2011Since 2005, TSRI has utilized a hybrid marketing program – combining telephone/internet research, direct mail, incentive marketing and telesales services – as a super-charged appointment setting strategy. Known as Appointment Accelerator, this program has historically generated exceptional results for our clients and is considered one of our flagship programs within the TSRI FastTrak Sales and… Read More »
