Archive
Introducing TechTorch®: TSRI’s Total Outsource Marketing Solution
Wednesday, January 25th, 2012Introducing TechTorch®: TSRI’s Total Outsource Marketing Solution There comes a point in a small to mid-sized company’s maturation and growth when the need for a more sophisticated approach to marketing is realized. That realization often takes shape in the following questions: How do I allocate my marketing budget to satisfy both long-term as well as… Read More »
TSRI Webinar: Clean up Your Data….. It’s the Lifeblood of your New Business Efforts
Wednesday, January 25th, 2012The start of a new year signals a time of renewal and rebirth. And with that often comes the impulse to clean up and organize in order to make a fresh start. In fact, January has been named “National Clean-up Your Computer Month” and online articles abound on the subject. These include the pure literal… Read More »
FOCUS ROI: TechTarget/TSRI Alliance Creates Powerful New Lead Generation Programs
Wednesday, January 25th, 2012“Synergy” is defined as the interaction of two or more forces that creates a combined effect that is greater than the sum of its parts. The Focus ROI Lead Management Program is a perfect illustration of that principle. Created as a joint venture between TechTarget – an award-winning integrated media company – and TSRI –… Read More »
Does your Website Generate Income? – SEO Can Make It Happen
Thursday, June 23rd, 2011By Rick Meares TSRI Co-Managing Partner Congratulations – your company has a website. But does that website really contribute to your bottom line? When a potential customer searches on the internet for what you offer, does your website show up on the first page of the search results or is it buried on the 100th… Read More »
TSRI Creates Arsenal of Complementary Marketing Tools for California IT Provider
Thursday, June 23rd, 2011Headquartered in Campbell, California, in the heart of Silicon Valley, Aplena Technology Solutions addresses IT needs for customers primarily throughout the Golden State and, most recently, into Colorado. TSRI designed a trio of marketing material for Aplena, chiefly coordinating with Aplena’s Director of Professional Services, Steve Cook. When we asked him to tell us what… Read More »
What Do Your Customers REALLY Think?
Wednesday, April 6th, 2011(And How Could That Knowledge Improve Your Business?) No matter what your business, customer satisfaction is the “pulse” that signals the overall “health” of your company. Think about all the effort that is spent trying to improve or enhance your customers’ experience and perception of your company. After all, that’s what successful companies do, not… Read More »
Need Appointments? Hit “Accelerator!”
Monday, February 21st, 2011Since 2005, TSRI has utilized a hybrid marketing program – combining telephone/internet research, direct mail, incentive marketing and telesales services – as a super-charged appointment setting strategy. Known as Appointment Accelerator, this program has historically generated exceptional results for our clients and is considered one of our flagship programs within the TSRI FastTrak Sales and… Read More »
Not Just More Leads; Better Qualified Leads
Monday, February 21st, 2011Automated Office Products is very happy with the marketing services that we are receiving from TSRI. We have received more leads, better qualified leads and leads into higher caliber organizations than any other marketing company we have used in the past. We look forward to another campaign with TSRI and expect the same excellent results…. Read More »
Trade Show/Event Lead Follow-up:
A Case Study
Monday, February 21st, 2011
Since 2006, TSRI has built a successful partnership with a global technology leader which offers integrated information and communications technology solutions and services to nearly 7,000 corporate and public sector customers. This long-standing relationship includes demand generation, audience acquisition and lead nurturing services to support the in-house sales/marketing efforts. In addition, TSRI also handles 80%… Read More »
The TSRI Model: Yielding More Efficiencies and More Appointments
Monday, February 21st, 2011Our work in lead nurturing and closed loop services has revealed some interesting facts about the cost per appointment based on the source of the lead. Starting with a “cold” list of potential leads (gathered from third party list services), the average cost per qualified appointment using TSRI’s closed loop services is $560 (compared to… Read More »
First Quarter 2012
Categories
Archives
Call: (877) 639-7252
Testimonial
The team from TSRI demonstrated professionalism and patience in transforming a one-page web presence into an industry leading, world class web site that meets the needs of our business clients, vendor partners and our staff. A job well done!!
--Steven Sharpe, President & CEO
Members IT Group