Archive
Not Just More Leads; Better Qualified Leads
Monday, February 21st, 2011Automated Office Products is very happy with the marketing services that we are receiving from TSRI. We have received more leads, better qualified leads and leads into higher caliber organizations than any other marketing company we have used in the past. We look forward to another campaign with TSRI and expect the same excellent results…. Read More »
Trade Show/Event Lead Follow-up:
A Case Study
Monday, February 21st, 2011
Since 2006, TSRI has built a successful partnership with a global technology leader which offers integrated information and communications technology solutions and services to nearly 7,000 corporate and public sector customers. This long-standing relationship includes demand generation, audience acquisition and lead nurturing services to support the in-house sales/marketing efforts. In addition, TSRI also handles 80%… Read More »
The TSRI Model: Yielding More Efficiencies and More Appointments
Monday, February 21st, 2011Our work in lead nurturing and closed loop services has revealed some interesting facts about the cost per appointment based on the source of the lead. Starting with a “cold” list of potential leads (gathered from third party list services), the average cost per qualified appointment using TSRI’s closed loop services is $560 (compared to… Read More »
What is an Appointment Worth? (And how much should it cost?)
Monday, February 21st, 2011By Rick Meares, Managing Partner In the world of sales, the word “lead” is often met with mixed emotions. The hungry, glass-is- half-full, let-me-at-it sales rep will see “lead” and translate it as “opportunity.” The glass-is-half-empty rep will see the same lead as a shot in the dark or the object of earnest effort that… Read More »
Welcome to “In the Pipeline”
Tuesday, November 16th, 2010Could there be a more appropriate name for this newsletter? Here at TSRI, our team spends the entire business day (and often more) in our clients’ sales pipeline, identifying, nurturing and nudging leads towards the ultimate goal: closed business. We tap into a wide range of sales and marketing solutions as part of this effort… Read More »
The Metrics of Inside Prospecting Revealed
Tuesday, November 16th, 2010If you quizzed your sales force and asked them, “What’s the absolute worst part of your job?”, we’re pretty sure the answer would be “cold calling.” To the average sales person, cold calling is as much fun as gargling nails. Cold calling requires time –time your sales personnel don’t have. The high percentage of rejection… Read More »
FastTrak Program Spotlight
Tuesday, November 16th, 2010Customer Success Stories: Highlighting Solutions and Results that Sell Customer Success Stories (also called Case Studies) are a tried and true method for demonstrating your company’s ability to evaluate a client’s technology need and provide a successful plan to fulfill it. They are particularly powerful when you can showcase a current client that is in… Read More »
TSRI scores a “10 out of 10”
Tuesday, November 16th, 2010“Having not had great success with other lead generation companies in the past, we were thrilled with the experience of working with TSRI. Not only did the results greatly exceed expectations (10 strong qualified leads in a difficult economic environment within the public sector market), the TSRI team was just fantastic to work with. Their… Read More »
Creating Winning Events
Tuesday, November 16th, 2010By Karla Winter, TSRI Director of Marketing Over the past few years, TSRI has been engaged in dozens of audience acquisition campaigns for partners and their client-focused events. Generating an audience is certainly an important priority in the planning process, but so is keeping the number of “no shows” (those who have agreed to attend… Read More »
Second Quarter 2012
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Testimonial
The whole testimonial process in working with TSRI can be summed up in one word: Simple. That is so important when you are asking your clients to help you complete a case study. You don�t want to add to their workload, but make it as easy and time-sensitive as possible. That is exactly what TSRI did for our client participating in the case study as well as the Matrix Integration team members. The whole process was explained to us and our client very well and it was executed precisely - again with little to no pain to us or our client. You can consider Matrix Integration a very satisfied customer and we look forward to working with TSRI more in the future.
--Becky Schneider,
Matrix Integration