Does your Website Generate Income? – SEO Can Make It Happen
By Rick Meares
TSRI Co-Managing Partner
Congratulations – your company has a website. But does that website really contribute to your bottom line? When a potential customer searches on the internet for what you offer, does your website show up on the first page of the search results or is it buried on the 100th page?
Search Engine Optimization or SEO is an excellent in-bound marketing method that allows your website to be found when people search for what you offer. A percentage of those people who find your website will contact you to buy your product or service.
Like any sales program, you must fill one end of the pipeline with a lot of qualified prospects and work it until you create sales coming out the other end of the sales process. To make this concept work with a website you must rank well in the search results (1st page of Google). Then “traffic” comes to your website which turns into customers who request your product or service. Your website is now generating income. This process is known as a “Website Funnel”.
95% of all searches take place on these three major engines: Google, Yahoo and Bing. Not only is Google the dominant player in its own right, it also provides search results for Internet service providers like AOL, Earthlink, and Time- Warner as well as many other lesser internet service providers.
Getting to Page One
The key to winning with the search engines is to have your website listed or ranked on the first page of the Google search results when people search for your products or services. With statistics showing that 95% of the people searching never even go to the second page of the search results (do you?), Page 1 positioning is crucial.
People use a search engine to do two things. They’re either researching something or looking to buy something. And the former often leads to the latter. Those in a research mode will typically conduct their search using general search terms, like “computers”, “printers”, or “computer networks”. As they discover what’s available, they’ll quickly refine their searching methods to use more specific search terms like “HP repair center”, “blue print services”, or “local computer services”. To stay ahead of the game, SEO helps you determine those specific researcher/buyer search terms instead of relying on the general terms.
Dealing with Page One Competition
Some smart businesses have been conducting SEO activity on their website for many years already. They’re heavily entrenched for certain search terms and will be very difficult to push off the first page of the search results to make room for your website. In this case, the goal would be to conduct SEO activity on your site for search terms that provide high traffic but have been overlooked by your competitors.
Here’s a sampling of actual search terms used by people looking to purchase these particular products and services.
|Search term||searches on Google|
|Blue print services||2,900|
|Healthcare IT outsourcing||1,300|
|Managed computer services||480|
Imagine the impact on your business if you sold these services and your website was positioned on the first page of the Google search results? You would receive a high amount of monthly traffic to your website. Some of that traffic would contact you. Some would ultimately become customers which creates more sales and income for you. Now your website has become a revenue generator for your company, not simply an online “brochure.”
TSRI provides the kind of SEO activity that can get your website onto the first page of the Google search results. Costs can be funded by the HP MSC funds. Contact your TSRI Relationship Manager or call 877-639-7252 for more information.