Resources | TSRI

Latest News

The TSRI Video Messenger/Telesales Campaign:

This innovative demand generation campaign combines the proven success rate of our powerful Appointment Accelerator Program with the “wow” factor of our TSRI Video Messenger, a dimensional mailer that features a 3.5” flat LCD screen that plays a high definition… Read More »

A Primer on Prospecting

By Keith Mintzer, Managing Partner, TSRI Although many companies continue to hold their breath, and hope that the economic pinch of the downtrend economy will turn about, others are running out of air. Sales teams have encountered numerous obstacles in… Read More »

Lessons Learned in IT Event Planning

By Karla Winter, TSRI Director of Marketing Over the past few years, TSRI has been engaged in dozens of audience acquisition campaigns for partners and their client-focused events. Generating an audience is certainly an important priority in the planning process,… Read More »