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A Primer on Prospecting
By Keith Mintzer, Managing Partner, TSRI Although many companies continue to hold their breath, and hope that the economic pinch of the downtrend economy will turn about, others are running out of air. Sales teams have encountered numerous obstacles in their efforts to close deals, including: Lower budgets, Postponed upgrades, and Competitors who appear to… Read More »
Lessons Learned in IT Event Planning
By Karla Winter, TSRI Director of Marketing Over the past few years, TSRI has been engaged in dozens of audience acquisition campaigns for partners and their client-focused events. Generating an audience is certainly an important priority in the planning process, but so is keeping the number of “no shows” (those who have agreed to attend… Read More »