Demand Generation

…to pique interest and create demand for your company’s products and services at every stage of the sales pipeline

Generating Demand for your products and services is a multi-dimensional process that often occurs over a period of months, even years. IT solutions are often one of a company’s largest expenditures and decisions regarding technology enhancements or upgrades are not made lightly.

Today, many technology firms choose to enhance their inside sales effort by outsourcing outbound calling and other demand generation efforts. TSRI have partnered with hundreds of companies throughout the country, providing highly-efficient and cost-effective demand generation solutions, customized to client’s unique selling environment.

The TSRI Demand Generation Process:

• Gain Client Knowledge – Before a campaign begins, our team meets with you and your sales staff to gain an in-depth understanding of your company, your products/services, your target markets and the unique aspects of your selling environment to help identify niche technology sales opportunities for future sales efforts.
• Develop Customized Campaigns – Our marketing team crafts a customized marketing campaign, including a client overview, product summary and call script – all essential elements to make outbound demand generation campaigns successful.
• Secure Qualified Prospect Lists – We work with your team to select a list of prospects that will generate a maximum result, providing you the best return for your investment. This can be accomplished through existing lists, third-party research lists or TSR custom-generated research.
• Create Web-Based Tracking – Using our custom web-based solution, TRACK on IT®, you’ll have access to real-time lead information.
• Schedule Client Review – We review the campaign with our client and, if desired, run test calls for the client to better understand their needs and desired talking points.
• Provide Ongoing Support – We continue to keep you in the loop with weekly calls to review the campaign results, identify strengths and weaknesses, and make changes as needed.