List Cleansing/List Verification Services
Studies indicate that list content is derogated to the tune of 25% to 30% per quarter. So in six months, 50% to 60% of marketing dollars invested in campaigns using a list that has not been cleansed are being wasted.
Wouldn’t it be smarter to invest in a quarterly List Cleansing/List Verification process to ensure that your marketing budget is not being wasted?
Each quarter we will do a full List Refresh for you, researching and then call verifying your prospect data and market intelligence (such as install base, key dates for procurement decision-making, etc.) and then export the fresh data back into your internal CRM.
You’ll never have to be concerned about wasting marketing dollars and/or your sales reps’ time because of bad data.