Prospect Database Management
…to establish and maintain a targeted list of prospects that will reach the right decision-making IT professionals
A great telesales campaign starts with a great prospect list. But creating AND maintaining a great prospect list are two distinct but equally-challenging aspects of sales.
- How often have you purchased a list only to find out it was embarrassingly out of date?
- How often have you wondered how much money is wasted in your direct mail efforts because of outdated, incorrect data?
- Ever gotten an annoyed call from a prime prospect saying that he received three copies of the same email promotion from you (probably because he was represented in your list under three different titles…)?
The cornerstone of TSRI’s success in creating successful campaigns is our expertise in the area of database development and management. We can effectively work with existing customer or third-party lists. But we find that a custom-crafted target list based upon an agreed-upon series of focused criteria will often produce the best ROI results.
TSRI manage prospects through our own web-based sales and marketing administrative system called TrackonIT®. This intuitive SaaS solution tracks leads in real time throughout the entire sales cycle – from initial targeting to lead closure.