Database Development

Database DevelopmentAn often overlooked and underestimated step in a successful IT telesales campaign is the time-consuming but essential establishment of an initial target list of prospects. Our team has experience in a broad range of market segments and can build a targeted prospect database containing pertinent, up-to-date information.

We’ll listen to your business goals – like disseminating product or service information to specific vertical markets, or expanding your geographic target – to ensure that the list is appropriate to your campaign message.

We will then work with you and your team to develop a custom-crafted database using one or more of the following criteria:

  • Geographical area
  • Industry or public sector/vertical
  • Company size (revenue)
  • Number of Employees

Your target list will include key information like:

  • Contact Name and Title
  • Company size and SIC code
  • Key information including e-mail, physical address and phone

In addition to developing custom lists, TSRI can also work with existing prospect lists from services like Harte-Hanks, Jigsaw and Hoovers or vendor-supplied leads from manufacturers such as HP and Microsoft. TSRI also maintains its own database of contacts and target companies – the result of years of surveying IT executives nationwide.

Utilizing sources like Dun & Bradstreet or Chamber of Commerce information, we’ll cross-check your list to ensure the most up-to-date information is reflected. Through our lead management system, TrackonIT®, we’ll eliminate redundant data that results from acquisition, bankruptcy, or companies with multiple locations and contacts. In short, we’ll find the best path to the right decisionmakers in companies that hit your sweet spot.