Appointment
Accelerator Puts You in Front of Prospects
Looking for a
unique way to get your sales team in front of decision makers? If
face time is what you're looking for, TSR's Appointment Accelerator
Campaigns are the ideal and low-cost solution.
TSR offers a hybrid marketing
strategy that combines telephone/internet research, direct mail,
incentive marketing and telesales services. The objective of this
unique strategy is to get the client the maximum number of
appointments with qualified prospects from the targeted companies.
TSR has executed incentive campaigns tied to the following HP solutions:
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RISS Storage
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Server/Storage Consolidation
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SMB Business Protection Services
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Identity Management
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High-End UX Servers
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Security and Business Continuity
We provide you with pre-screened, qualified leads and contact appointment
information, allowing your sales team to focus on making
presentations and closing the deals. Our team collaborates with you
to help develop the scripts and qualification criteria, as well as
coordinate our reporting efforts to integrate with your firm’s sales
force automation system, when available.
Previous campaigns have generated 20% appointment rates. We say
"appointment rates," not "contact rates" which some vendors may use
to over-inflate the results. TSR speaks with, and schedules the
actual appointments for your sales team. In doing so, they are
successful in finding the pain points so your sales team can focus
their presentation accordingly.
What You Get With Our Appointment Accelerator Packages
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Custom Research to Identify Targets
– just provide us a list of the companies you want to pursue, or
the parameters for the ideal firm. We’ll conduct outbound web and
phone research to identify the ideal purchasing contact for your
solution. At the end of the campaign, this new database of contact
information is yours to keep
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Customer Crafted Collateral
– our marketing
team crafts a personalized sales letter focusing on the technology
pain point. The letter refers to the special gift enclosed and
encourages them to take an appointment to receive the full gift
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Teaser Gift – we will include a “teaser” item to peak their
interest, ranging from a earphone for their new iPod to a case for
their new iPAQ, or photo paper for their new HP Photo Printer
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Overnight Mail – we send your piece via Federal Express 2-day mail to
attract attention and give extra emphasis to your message
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Inbound
Call
Center
– our callers receive and schedule appointments when
prospects call to book an appointment to receive their gift and
learn more about your services
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Outbound Lead Generation
– After 24 hours, we start calling the prospects to remind them of
the package and attempt to schedule an appointment for your sales
team. Through a combined passive and active telesales approach, we
are typically able to generate a 20% appointment rate for this
scope of service.
A single fee includes all of your costs for the campaign, with the
exception of the actual incentive giveaway. As resellers, you have
access to an array of promotional items (from printers to iPAQs and
Satellite Radios which can serve as ideal incentive gifts).
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