executives has learned one thing as a result of the dot.com era,
it's that "today's major brands are born with publicity, not
advertising" (The Fall of Advertising and the Rise of PR). Marketing
is, and remains, a vital component of effective technology sales.
When used as a tool and resource to accompany proven marketing techniques
and sales professionals, they help close the deals. However,
marketing departments have been drastically cut or eliminated in
many firms today in light of the dwindling economy.
firms overcome their financial limitations and yet meet their
marketing needs with a comprehensive outsourced marketing
department. Staffed by a team of writers, designers and web
developers, TSR can generate everything from a single sales product
sheet to an entirely new sales campaign collateral kit. Our team can
also assist with the redevelopment of your everyday sales material,
including proposals, presentations and trade show planning.
public relations staff, with more than 15 years experience, can also
help you craft short and long-term media relations campaigns to
promote your new successes to the media. Our ultimate goal is to
give you just the right visual impression when meeting with the
about some of our recent engagements, or ask to speak with one of
our creative department managers to discuss your firm's marketing