What Can You Expect
from a Campaign?
How many leads
will we get? How much business will we close? How can we measure the
ROI for TSR’s services? They’re valid questions, and ones we
strongly feel you should ask when exploring sales initiatives. All
too often, marketing and sales tactics are repeated without thought
to performance or feasibility, such as advertising and trade shows.
With TSR, however, we not only deliver lead opportunities in your
market, but also offer you a way to track leads to ensure every
opportunity is pursued and that a true ROI analysis can be
shared with our clients via TRACK on IT, our web-based lead tracking
system. Here, you can assign leads to individual sales staff,
monitoring progress to ensure leads never slip through the crack.
Plus, the system allows you to measure the results of particular
campaigns, determining which tactics yield the greatest performance.
The chart and table below detail both
the call campaign results and closed sales opportunities achieved by
an major VAR in the northeast, targeting a server migration campaign
to companies in a major metropolitan area. Fifteen months after
completing this campaign, the partner has added four clients to
its roster and has provided both migration services as well as
ancillary technology services to them on an increasing level since the campaign was completed.
Results – 3 month engagement
Total Calls Placed
Number of Contacts
with Decision Makers
Number of Qualified Leads
Passed to Client
Percent of Leads
To date, nearly $600,000 in technology
and professional services have been sold to new clients generated as
a result of this campaign. These leads closed between 6 and 15
months after the conclusion of this specific campaign. They include:
A 1,000 seat financial security
firm, generating $100,000 in sales
A 400 seat law firm, generating
$125,000 for migration services
A division of a global electronics
manufacturer, generating $350,000 in services
$5,000 migration assessment for a national nonprofit, leading to a
These four clients have also engaged
the partner in additional technology services and equipment, beyond
the scope of the initial campaign. The client continues to engage
TSR on an ongoing basis to deliver lead generation services across
its entire sales organization.