TSRI Webinar: Clean up Your Data….. It’s the Lifeblood of your New Business Efforts
The start of a new year signals a time of renewal and rebirth. And with that often comes the impulse to clean up and organize in order to make a fresh start. In fact, January has been named “National Clean-up Your Computer Month” and online articles abound on the subject. These include the pure literal interpretation of cleaning and sanitizing your keyboard and other peripherals, as well as tips on how to defragment and de-clutter your hard drive.
TSRI is proposing that you take the subject a step further and use this time to clean up your data – specifically your targeted prospect list – the lifeblood of your new business efforts.
The “whys” and “hows” of this very important process are explained in the upcoming webinar: Prospect Database Creation and Management, featuring TSRI founder and managing partner, Keith Mintzer.
According to a study conducted by SiriusDecisions, a marketing research and services provider, B2B companies who address their data errors at the source of entry can instantly translate to a 25% increase in lead conversions. That alone should be sufficient enough reason to set aside time to attend this informative presentation.
Clean up Your Data: Prospect Database Creation and Management
Presenter: Keith Mintzer, TSRI founder and managing partner
Tuesday, February 2nd, 1:00 – 2:00 p.m. EST
What you will learn:
- What is “bad data” and how does it get that way?
- What is the impact of bad/incomplete data on my new business efforts?
- What are the best resources and practices for developing a prospect database?
- What steps can and should be taken to ensure your list stays as current as possible?
All attendees will be entered into a drawing for $1,500 of list services from TSRI (custom developed prospect list, up to 300 contacts, call verified for name, title, address and phone number; email when available. Geographic Target: 50 mile radius of one city.)