TSRI/TechTarget Alliance Producing Stellar Results for Partners
In 2010, TSRI and TechTarget – a leading online media company that connects technology companies with high-level decision-makers through a network of 100+ highly respected informational websites – entered into an alliance to offer a turn-key event sponsorship program for channel partners. This “event in a box” concept includes sponsorship at one of TechTarget’s invitation-only educational seminars/conferences, audience acquisition, post-event follow-up and appointment setting.
Since that time, TSRI/TechTarget clients have participated in over 35 seminars across the country, which generated 525 highly qualified leads, 295 scheduled appointments and a reported $5.7 million in incremental sales revenue.
One Partner’s Experience
In March, 2012, Unitiv – a provider of enterprise IT solutions headquartered in Alpharetta, Georgia – participated in a TechTarget Virtual Desktop Infrastructure Event in Boston, MA, as part of its effort to expand into the New England area. The campaign drew 80 invited attendees, who were all pre-qualified as primary decision-makers actively researching VDI solutions on TechTarget’s educational websites. TSRI was responsible for attendance generation based on a TechTarget supplied list, as well as post-event follow-up to secure appointments for Unitiv’s sales team. The event generated 26 qualified leads, leading to 17 appointments and over $500,000 in sales pipeline. Director of Marketing, Crystal Nichols, was thrilled with the net results. “This is a great value for the partner,” said Nichols. “At a cost of $13K for a complete event, where we didn’t have to build attendance and the (post-event) follow-up was taken care of, we are extremely pleased with the outcome…I have had great feedback about the appointments from our sales team.”
Time to Act: 2013 TechTarget Event Calendar is Filling Up
TechTarget’s 2013 calendar is packed with a wide range of today’s most compelling IT topics, with events scheduled throughout the country. Here is a list of the technology solutions that are being showcased this year:
- The New Rules of Backup and Data Protection Seminar
- Building Storage Systems to Support Vertical Environments Seminar
- Storage Decisions Seminar
- Desktop Virtualization Storage Lunch
- Big Data Storage Dinner
- Cloud Storage Dinner
- Media and Entertainment Dinner
- Desktop Virtualization Seminar
- Consumerization of IT Seminar
- Modern Infrastructure Decisions Summit
For a complete list of locations and dates of these TechTarget events, please contact Adam Clinch, TSRI program manager at email@example.com or by phone at 702-951-9587.