Welcome Larry Holzenthaler: An Industry Veteran joins the TSRI Team | TSRI

Welcome Larry Holzenthaler: An Industry Veteran joins the TSRI Team

TSRI is very pleased to welcome Larry Holzenthaler to our team as Director of Business Development. He will be responsible for increasing strategic alliances with channel partners and vendors, as well as developing new client relationships.

Larry’s professional credentials include over 30 years of success in the technology channel. As former Senior Vice President of Sales and Marketing for Total Tec Systems (now part of Avnet), Larry helped build company revenue to over $100 million during his tenure.   In addition, he served on a number of VAR and industry councils, helping large technology companies with their channel strategies and practices.

While VP of Sales and Marketing for Total Tec, Larry looked to TSRI for numerous lead generation telemarketing programs and audience acquisition campaigns.

“As a client who relied on TSRI for over a decade, I repeatedly saw how much they clearly understood the kind of creative, turn-key solutions that today’s VARs need to help them increase revenue while leveraging allotted marketing budgets,” he says.

TSRI managing partner Keith Mintzer says that Larry comes to TSRI with valuable perspective that only comes from having sat in the same chair as your potential clients.  “Add this background to Larry’s high level of product expertise in the technology arena, and you’ve got the perfect candidate to help our VARs accelerate their business growth,” Keith comments.

Larry is eager to put his background – and business acumen – to the TSRI test.

“TSRI sees how, in this rapidly evolving industry, channel partners have to reinvent themselves every few years to adjust with technology innovations and changes in marketing strategies,” he says. “I’m really looking forward to helping TSRI take the next step into tomorrow’s sales and marketing solutions.”